PZ Cussons, makers of Morning Fresh, a leading dish-washing liquid, has launched a new consumer promotion targeted at creating more affinity between the brand and Nigerian consumers.
The promotion, tagged “Morning Fresh Kitchen Makeover” was recently unveiled to the delight of consumers and distributors in Lagos.
Speaking at the unveiling, the PZ Cussons’ Managing Director for Family Care, Alex Goma, said the decision to launch out a new promo for Morning Fresh was borne out of the desire to continue to cement existing relationship with consumers despite the difficult challenge of the time.
Goma admitted that even though there are economic challenges, the company remains committed to innovation in order to satisfy the need of its dynamic consumers.
As he stated, “buying something for ₦300 and having the opportunity to win ₦1 million worth of kitchen utensils and appliances is something consumers will find appealing. This is because he/she gets the benefits of using the products, and winning something at the same time. For us, it is a way of giving back and building the brand.” Goma said.
The Brand Development/Activation Manager, Iminabo Georgewill, explained that apart from the instant prizes that come through airtime, as well as other gifts, consumers stand a chance of winning the ultimate prize of a kitchen makeover.
