Ajinomoto takes Nigerian food to global stage

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Brand Ambassadors, Helen Paul and Miyonse with WASCO team

The Brand ambassadors of West African Seasoning Company Limited (WASCO), Helen Paul and Miyonse Amosu are set to embark on a four-day trip to New York, United States for the World Umami Forum slated for September 20 and 21, 2018.

The trip was designed to deepen their understanding of Umami so that they can educate and enlighten Nigerians about its benefits.

The World Umami Forum organized and presented by Ajinomoto Co. Inc., is a two-day forum bringing together food science experts, renowned researchers and top culinary personalities to deepen the understanding for Umami and its essential role in different cuisines, and to begin dispelling common myths about monosodium glutamate (MSG)

Few weeks ago, WASCO Ajinomoto unveiled the popular comedienne, Paul, as brand ambassador, and former BBNaija housemate, Miyonse Amosu, as brand influencer of the company with the mission to connect with consumers and increase public awareness on the benefits of the brand.

The Chief Executive Officer and President, Ajinomoto Co. Inc., Takaaki Nishii, stated, “As the world celebrates the 110th anniversary of the discovery of umami, Ajinomoto Co. Inc. – the world’s first and leading manufacturer of MSG – is excited to continue to bring delicious flavour to global cuisines. The new seasoning, MSG, the purest form of umami, was introduced to the US market in 1917 with a vision of a new way to bring taste to everyone’s kitchen.

“Through the continued research efforts in the last few decades, umami is recognized as a basic taste perception, much like the classic four basic tastes: sweet, salty, sour and bitter. By bringing together a diverse blend of experts, we hope to deepen the understanding for umami and its essential role in American cuisines.”

The event, according to a statement by the firm, will bring together attendees from a variety of backgrounds, including culinary professionals, students, registered dieticians, journalists, online influencers and food business owners.

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