Smart device manufacturing and assembly company, Afrione, may soon reduce the prices of its products to make them affordable to consumers in Nigeria.
Suloch Raja, Chief Finance Officer (CFO) of the company made this known during the visit of the Director-General (DG) of the National Information Technology Development Agency (NITDA), Mallam Kashifu Abdullahi, to the company in Lagos recently.
The promise was made in response to the demand by the DG to the company to consider reducing their prices for consumers in Nigeria. “As regulators we stimulate demand for digital devices and what can you do to crash your prices so more Nigerians can have access to smart devices,” Abdullahi said.
Abdullahi noted that reduction of the price of the company’s smart devices is possible, citing the example of SIM cards and the early computers whose prices were exorbitant at the beginning but which have since become affordable to many consumers.
The NITDA DG also commended Afrione for the improvement on the quality of their products and encouraged them to do more, even as he presented the NITDA strategic Road Map and Action Plan to the company.
On the issue of quality, Raja said the company’s smart devices “can be compared to Samsung or any other device in the world in terms of affordability and quality with a year warranty.”
He also disclosed that “Afrione being the first African brand and first manufacturer and assembler in Africa as of today, is also planning to introduce new devices such as laptops which could be out by the end of the year.”
He added that, “The devices will have specific educational applications that are being worked on, according to institutions such as universities, polytechnics and so on.”
“We are focusing on the universities and schools as of now so we can target the students in such a way that after the government subsidies, it becomes very standardized, affordable at the best price and quality and in two years, we should have a class room in each polytechnic.”
Raja assured NITDA of the company’s willingness to partner with the agency to make smart devices available, affordable, and of good quality, stressing that the company has not received any negative feedback on its tablet already introduced into the market. “Not a single tablet was sent back for anything regarding quality so we are confident that we will be able to get to your needs in cost and quality, slashing it down without compromising the quality,” Raja said.
“We are currently working on getting after sales service in every state, once the device has an issue in 24hours it should be repaired and we engage Nigerians in the Factory as 80 percent of the workers are Nigerians” CFO Afrione stated.
Raja also stated that their initiative is to provide employment opportunities, develop skills, empower Nigerian youth and Nigerian Economy which is in line NITDA’s mandate.
Afrione Limited, the first mobile device, tablet PC assembly plant in Nigeria was incorporated in 2016. It assembles Smart phones, Feature phones, and Tablets under the brand name Afrione. Its product portfolio also includes Music gadgets such as wireless ear pods, blue tooth speakers, headsets, earphones and accessories like power bank.
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